There is a two-fold challenge in performance marketing evident today. At one end, teams across industries look for more precision and the ability to optimize on the fly. On the other end, you have the border ecosystem, where compliance standards drive all actions.
To address this shift, ROINest has invested in Appcarry, which mirrors and meets both sides of the performance marketing equation with deft capability.
In its role as a technology accelerator and a partner deeply invested in the performance marketing industry, ROINest aims to deepen its product capabilities, add more integrations and make the platform more enterprise-ready.
What is Appcarry’s Core Function?
The all-in-one performance marketing and analytics platform, Appcarry, consolidates critical workflows into a single system. It offers affiliates, advertisers and ad networks the ability to track, optimize and measure performance at scale.
In short, the product enables manual tracking and fragmented reporting to be replaced by real-time intelligence which allows for improved decision making.
Appcarry’s core capabilities lie in four distinct areas:
Affiliate Network Tracking
- Centralized advertiser and affiliate management to streamline onboarding, communication and relationship oversight.
- Postback integrations offer flexibility enabling accurate, instant data exchanges between platforms and partners.
- Effective fraud detection to safeguard campaigns and eliminate fraud-based wastage on marketing spends.
- Clear dashboards delivering real-time, actionable insights to enable data-driven decision making.
Fraud Prevention Infrastructure
- Proactive blocking of invalid traffic and bot detection to disallow campaign infiltration.
- Automated alerts that notify teams instantly of suspicious activity or performance anomalies.
- In-built controls on click-spam and click-injection for campaign accuracy.
Mobile Measurement Platform (MMP)
- Highly accurate mobile attribution across devices, channels and campaigns.
- Rich in-app event tracking for deeper visibility into user behavior and lifecycle performance.
- Clear visualization of marketing impact through implementation of the multi-touch attribution model.
- Offers SDK and server-driven integrations so it can be used with flexibility.
- Full support for SKAdNetwork attribution to ensure compliant iOS campaign measurement.
Broader Platform Suite
- Easy partner management through structured workflows, which enables operational efficiency across the board.
- The infusion of automation capabilities — including for payouts — allows teams of all sizes to reduce manual effort, silly errors and scale operations.
In essence, Appcarry is building the integrated stack performance marketers need to measure what drives results, protect budgets from fraud and continuously optimize outcomes.
What Does ROINest’s Investment Signify?
We, at ROINest, believe in backing those products and services which are particularly geared towards solving major operational problems in any given industry. Additionally, scalable, future-ready technology is a focus area we support and care about deeply.
To us, Appcarry stood out on multiple accounts:
- It is a unified platform, offering 3 key services: tracking, reporting and fraud prevention.
- Speed and accuracy are the most important aspects within performance marketing, for advertisers and affiliates. Appcarry’s strength lies in its ability to enable both.
- The product offers the opportunity to expand into mobile measurement and attribution, including modern iOS frameworks such as SKAdNetwork.
As a result, ROINest has invested in the Appcarry product. Let’s understand what this infusion of capital is set to ensure.
How is ROINest Assisting Appcarry?
Our involvement lies primarily in hands-on execution. To this effect, ROINest is going to be working in four main areas:
Product and Roadmap Acceleration
- Clarifying how the product is narratively presented to relevant stakeholders (i.e. agencies, advertisers and ad networks) across use cases for affiliate tracking, fraud prevention and MMP.
- Betting more heavily on new features that drive user retention and expansion, such as advanced reporting options and curated workflow automations.
Platform Reliability and Scale
- Improving infrastructure to make the tracking more enterprise-ready, i.e. aligned for higher traffic flows.
- Bettering “day-zero readiness” through streamlined onboarding and seamless migration workflows.
Integrations and Ecosystem Depth
- For actual end users, the use cases increase when there are more partners and traffic sources pushing data onto the tracking platform. This will be made possible by adding more partnered products and integrations with more platforms.
- Developing repeatable integration playbooks to accelerate onboarding for agencies and affiliate networks.
Go-To-Market Enablement
- Refining how the product is communicated to prospective users in relevant markets.
- Sharpening proof points around saved spend, fraud reduction, and optimization speed.
- Setting up a structured sales motion from demo onwards to getting trials, and achieving conversions before expanding accounts.
What’s Next?
Appcarry happens to operate in a highly ROI-sensitive market environment. With the help of ROINest support and the team’s product momentum, we have aligned on achieving a single objective: delivering performance marketing tracking that is cleaner, faster, safer and easier to scale.
For advertisers, agencies, affiliate networks and mobile-measurement using growth teams looking to unify measurement and optimization within a single platform, this partnership marks the beginning of a stronger, more scalable performance infrastructure.
Check out how Appcarry’s offerings match the broader vision of ROINest by visiting its website today.